Most businesses know their ad spend and agency fees. Almost none have calculated the real total — including coordination time, channel overlap, and hidden waste. This takes 5 minutes.
Add every agency, freelancer, and in-house person involved in your marketing. Include everyone — even if they only handle one thing.
Enter your approximate monthly spend on each platform. Leave blank if you don't use it.
Be honest. Include meetings, emails, reviewing reports, briefing agencies, chasing freelancers, resolving conflicts between providers.
This is the cost nobody invoices you for — but it's the most expensive line item on the page.
These help estimate hidden costs. Just answer honestly — there are no wrong answers.
An itemised view of where your monthly marketing dollars are actually going.
Patterns from your providers and answers. Each card is one thing worth looking at.
This calculator shows you the shape of the problem. The Agency Waste Audit shows you the specifics — every overlap, every gap, every dollar you can recover. 30 minutes. One-page diagnostic you keep whether you work with me or not.
Book Your Agency Waste Audit →