Your Dealership's Video Ad.
Built in a Day. Live in 48 Hours.
Your cars aren't the problem. The silence around them is. Good stock sits on your yard while the dealer down the road - worse cars, louder ads - clears theirs by Friday. This fixes that: video ads that pull enquiries - appraisals, test drives, consignments - not AI slop, and not a $5K production quote.
Send me your website and what you want to move. I'll do the rest.
One car, a run of stock — "clear all these BMWs" — a consignment service, or an auction promo: cars in, bidders on.
Get My Video — $499 Intro RateOne video. One day. My full attention.
The first video ad I built in this style outperformed every other ad in the account — Facebook shifted over 5× more budget to it on its own, because it performed.
Recent Work:
You've Had Two Options. Both Are Bad.
The Production Company
$3,000–$5,000 a spot. A shoot day you have to host. Two weeks in the edit. You bought a day. Your stock turns weekly.
The AI App
$30 a month, click a button, get a video that looks like every other AI video on the feed. Buyers scroll straight past it - because it looks like what it is.
The Third Option — The Directed Cut
A video ad built the way a film is built: scripted, art-directed, voiced, scored, and finished scene by scene by someone with 27 years in marketing and a proven automotive track record. Modern AI production tools, a human in the director's chair. Done in a day. No shoot day, no camera crew on your yard. If the drive-away price changes in scene four, I change scene four - I don't re-roll the dice and hope the whole thing comes back right. That's the difference between directed and generated, and buyers feel it in the first ten seconds.
Built for Automotive.
Used car dealers · Consignment & auction operators · New car franchises · Service departments · Detailing & aftermarket
If your business runs on enquiries - appraisal requests, test drive bookings, trade-in valuations, auction entries, bidder registrations, service bookings - this was built for you.
This is for you if:
- You're a dealer principal, group marketing manager, or you run the yard
- You want enquiries coming in, not a video project to manage
- You've watched competitors' slick video ads and yours are still static photos
- You want the whole thing off your plate - no shoot, no brief, no meetings
This is not for you if:
- You want to write the script and direct the shots yourself
- You're an agency outsourcing delivery
No hard feelings - it's just not what this is.
You Send a URL. Here's What Happens Next.
Buyer Avatar
I research who actually buys from you — the seller weighing up consignment, the buyer circling that model — and what makes them enquire.
Script
Written to stop the scroll and pull the enquiry. Not corporate. Not cute. Effective.
Shot Deck
Every scene planned before a single frame is made. This is a directed film, not a generated clip.
Image & Video Production
Cinematic automotive scenes, built shot by shot. Right-hand drive, correct badging, your cars done justice.
Voice, Music & SFX Design
Custom voiceover, music selection, and sound design. Your ad won't sound like a template because it isn't one.
Edit & Finish
Assembled, text overlays layered, delivered in HD. Ready for Facebook, Instagram, YouTube Shorts, and TikTok.
Every Scene Is Individually Editable.
This is what The Directed Cut means, and it's the difference between crafted and generated. If the drive-away price in scene 4 changes, I change scene 4 - I don't re-roll the dice and hope. Two rounds of scene-level revisions are included.
Two Ways to Do This.
Video Only
- Custom 45–60 second video ad
- Human-written script from buyer avatar research
- Custom voice, music, and sound design
- 9:16 HD — ready for Facebook, Instagram, YouTube Shorts, TikTok
- 2 rounds of scene-level revisions
- Full commercial rights - it's yours forever
- First draft within 24 hours of approved intake
Video + Launch
- Meta lead generation campaign built in your ad account
- Audience setup and lead form done for you - appraisals, test drives, or consignment enquiries
- Your ad live within 48 hours of video approval
- Handover note: what's running, what to expect, what to do with the enquiries
Intro rate — first 5 builds only. The first 5 dealerships get in at $499. After that it's $799. (A production company charges $3K–$5K for one spot. Do the maths.)
That $14.05-a-lead result up top? It came from exactly this — one Directed Cut, one Meta campaign.
One video per order. Need a video per car, or a monthly cadence? Get in touch — volume is quoted separately.
Ad spend is separate and stays in your own account. We recommend at least $30–$50/day for meaningful enquiry flow.
What I Put My Name On.
- Your first draft, within 24 hours of your approved intake - or it's free.
- If the first draft misses and two rounds of revisions can't fix it, full refund — and we part friends. The refund window closes when you approve the final cut; once you approve, the video is yours forever.
- Launch package: your campaign live within 48 hours of video approval (subject to your account access and Meta's ad review).
- All four platform formats included.
- Full usage rights on approval. No licensing games.
I don't guarantee enquiry numbers - anyone who does is lying to you, because your results depend on your offer, your stock, and your budget. What I can show you is what happened last time: 96 leads at $14.05, and the platform backing the ad with 5× the budget on its own. What I guarantee is everything I control: the craft, the speed, and the launch.
Got a question before you buy? Call me.
Not a sales team, not a chatbot - me, Bruce, the person who builds your ad.
0451 462 866
Questions, Answered Straight.
What do you actually need from me?
Your website URL and what the ad is selling — a single car, a run of stock ("clear all these BMWs"), a service like consignment or appraisals, or an auction event: getting cars entered, or getting bidders in the room. That's genuinely it. If we can find it on your site or listings, we won't ask you for it. (Launch package also needs access to your Meta ad account — I'll walk you through it, takes two minutes.)
When do I get my video?
Your first draft lands within 24 hours of your intake being complete and approved — not from payment, though for most clients that's the same day. From there, how fast we get to the final cut is up to you: the quicker you turn your revision notes, the quicker your ad is live.
Is this AI-generated?
AI-assisted, human-directed — that's what The Directed Cut™ means. Every scene is scripted, art-directed, and individually editable — right-hand drive, correct badging, your stock done properly. Nothing here is point-and-click, and you'll see that in the first ten seconds of the examples above.
Do you need to film at my dealership?
No. No shoot day, no crew, no cars pulled off the yard. Everything is produced from your listing, your site, and my production pipeline.
What counts as a revision?
"The drive-away price in scene 4 is wrong." "Swap that shot." "Change the phone number." Scene-level fixes — two rounds included. A new script or a new concept is a new project.
What if I don't like it?
You review the first draft on a private preview link, and two rounds of scene-level revisions are included to get it right. If we genuinely can't get there, you get a full refund and the video stays with me — no arguments, no forms. The refund window closes when you approve the final cut; approval is the moment the video becomes yours.
Can you work from my script?
No — and that's deliberate. You're paying for 27 years of marketing judgement and a proven automotive process, not a delivery service. You bring the car; I bring the ad.
What about compliance — drive-away pricing, disclaimers?
Send your required wording with the intake (or point me at your standard disclaimer) and it's layered into the ad correctly. That's a text overlay, not a problem.
How much do I need to spend on ads?
Your budget, your account. I recommend at least $30–$50/day to get meaningful enquiry flow.
Do I own the video?
Yes. Full rights, forever, all platforms.
Can I get a video for every car in stock?
One at a time at this rate. Per-car volume or a monthly cadence is quoted separately — get in touch.
What happens after my campaign launches?
It runs in your account, under your control. About a week in, I'll check in on the results. If you want someone managing and scaling it properly, that's my main business — but there's no obligation and no pitch baked into the price.
Your Competitors Are Still Posting Static Photos of Their Stock.
You could have a cinematic ad running this week.
Send me your website and what you want to move — one car, a run of stock, or a service like consignment. I'll do the rest.
Intro rate — first 5 builds only, then $799. No countdown timer — when it's gone, it's gone.
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