Financial Advertising Compliance Assistant.
To run a test try adding in a snippet of ad copy that is obviously not going to pass a compliance test. For example try adding the following… “We free you of all debt problems and guarantee you’ll get an approved loan”. The chatbot will reply with the reasons why the ad copy failed compliance and suggest revisions.
How it works:
When advertising copy is added to the chatbot it will cross check for compliance across the following New Zealand policies:
- Advertising Offers of Financial Products Guidance
- Consumer Guarantees Act 1993
- Credit Contracts and Consumer Finance Regulations 2004
- Financial Markets Conduct Act 2013
- Financial Advertising Code November 2021
- Responsible Lending Code
- Google Policies for Finance
- Facebook Policies for Finance
The chatbot is powered by the new Chat GPT 4o language model. It is designed specifically for one purpose – to assess ad copy for compliance.