One brain. Every format. Here's what that looks like when it hits the real world.
SUNDAY DRIVE
“Brand-driven creative for New Zealand’s premier classic and performance vehicle destination. Event campaigns, lifestyle advertising, AI-generated video, print materials, and a fully wrapped trailer – designed to match the cars. sundaydrive.co.nz
AUCTION DRIVEN CREATIVE
Each auction starts with a single visual concept. That concept defines every touchpoint — digital ads, print materials, social campaigns, email, and event collateral.
BRAND ASSET STRATEGY
We audited Sunday Drive’s visual identity and built a system for integrating brand assets into every ad. These are the always-on campaigns – running between auctions, keeping the brand visible year-round. The same system extends across Sunday Finance, unifying two brands under one visual identity. Every scroll-stopping image is instantly recognisable as Sunday Drive before anyone reads the copy.
ONE CAR. ONE AD. MATCHED
Every car has a personality. Every ad matches it. Same system, different treatment — colour-matched backgrounds, lighting, and mood tailored to each vehicle.
CONSIGNMENT — ONLINE TO OFFLINE
Same consignment campaign, every touchpoint. Digital ads segmented by vehicle category so Facebook drops them in front of the right seller. Print ads in industry magazines reaching the ones who aren’t scrolling. One message, two worlds, zero gaps.
TRAILER WRAPS / SIGNAGE
SIGNAGE
SWIMMING POOL KITS DIRECT
Direct response design for a DIY pool kit company. Every ad built to generate leads, not win design awards. Fast creative iterations, aggressive split testing, and AI-enhanced video – paired with eBooks and lead magnets that do the selling before the phone rings. swimmingpoolkitsdirect.com.au
CUSTOM AI AVATAR
We developed a custom AI-generated presenter and rolled it across the full video library — consistent brand voice across every topic without a single day of filming.
RAPID ITERATION AD TESTING
Quick-fire direct response ads built for testing, not admiring. Multiple variations per concept, data picks the winner, losers get killed fast.
CONTENT TO CAMPAIGN
One blog post becomes a comparison graphic, an educational carousel, a myth-buster, and a video — then gets pushed across social as remarketing content to warm audiences already in the funnel.
