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Positioning TAG

Tag: Positioning

Diagram showing a brain stem filter intercepting an incoming marketing message before conscious attention forms, routing it to threat, boring, or reward
March 5, 2026
by Bruce MarjoribanksMessage & Persuasion0 Comments

Your Marketing Gets Rejected Before Anyone Reads It

The decision is already made.Not after they read your headline. Not after they watch three seconds of your video. Not after the opening line of your email loads. Before any of that. Your prospect encountered your ad, your landing page, your subject line — and somewhere in the next...
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Illustration of a river with two bridges: an incomplete bridge built from the product side that stops short, and a nearly complete bridge built from the prospect side with people actively crossing. The prospect-side bridge is visually stronger and more inviting.
February 18, 2026
by Bruce MarjoribanksMessage & Persuasion0 Comments

You’re Building the Bridge From the Wrong Side

Doug D’Anna tells a story about his first jujitsu lesson. He spent twenty minutes trying to wrench his opponent’s arm into a submission hold. Couldn’t get it. Kept muscling. Kept failing.The instructor stopped him. “Doug, you’re never going to get the...
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Split illustration: multiple fishing rods crowding a small pond on the left versus a single figure fishing in a vast open ocean on the right, representing the difference between competing for existing buyers and unlocking a new market with a big idea.
April 4, 2024
by Bruce MarjoribanksMessage & Persuasion0 Comments

Your “Big Idea” Isn’t Big Enough If It Only Targets People Already Buying

The dashboard looked fine. That was the problem.Swimming Pool Kits Direct was running ads to people searching for DIY pool kits. Buyer’s guides. Product comparisons. Price breakdowns. The CPA was acceptable. The ROAS was decent. Every metric said “keep going.”But...
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