90x lead growth. 300% account scaling. Here's what happens when we work together.
RoofBuddy
A new player in the NZ market. 50 leads a month. No full-funnel strategy. 16 months later – 4,500.
The problem:
RoofBuddy was a new quote aggregation service connecting homeowners to roofers across New Zealand. A genuine first-mover in the market — but their paid media was set up like an afterthought. Accounts weren’t structured to scale. No full-funnel targeting. No video. They were generating roughly 50 leads a month and had no clear path to grow beyond that.
What we did:
- Restructured Google Ads and Facebook campaigns from the ground up — built for scale, not just survival
- Deployed a full-funnel strategy across search (bottom), social (mid), and display/retargeting (top) to capture demand at every stage
- Scaled Google and Facebook to 2,500 leads/month over 14 months
- Identified the next growth lever: video. Advised and launched YouTube and social video campaigns to unlock the audience that search and static ads couldn’t reach
- Video campaigns took lead volume from 2,500 to 4,500/month in just 2 months
The result:
90x
Lead growth
50 to 4,500 leads/month
2,500
Leads/month
from Google and Facebook alone
4,500
Leads/month
after layering in YouTube and social video
One Partner
60 campaigns. Three agencies’ worth of mess. 2.6× approvals. No new creative. No bigger budget.
The problem:
Two sister vehicle finance ad accounts. Combined spend north of a million dollars. Sixty active campaigns between them — and three different naming conventions (MVF-, NZCF-, SR-), the fossil record of at least three agencies taking turns and leaving their mess behind.
Twenty-one campaigns had spent less than $1,000. Twenty had generated zero approvals. Smart Bidding couldn’t learn because every campaign was starved of data. And the worst part: the CRM wasn’t connected to Google Ads. Every bidding decision was being made on pixel proxies — thank-you-page views, form opens, phone-call clicks — none of which correlate to an actual approved loan.
The previous agency was optimising with one hand tied behind its back. And didn’t know it.
What we found in twenty minutes:
- $85K burned on Gmail and Display remarketing over two years — 83 approvals at $1,019 each, while Search was doing the same job for $223/li>
- “Search – Competitors” was the efficiency leader across the entire account — and nobody had doubled down on it
- Application tracking didn’t exist on MVF. For seventeen straight months the account had reported zero applications. Nobody had flagged it.
- Campaigns were fragmented one-per-lender-brand — which sounded organised, and was actually starvation
What we did:
- Halved the campaign count on both accounts — MVF from 25 down to 12, Loan Spot from 23 down to 9
- Killed Gmail and Display entirely
- Connected Salesforce to Google Ads so Smart Bidding could optimise toward real business outcomes — CRM-verified applications and approvals — instead of whatever the pixel happened to fire
- No new creative. No bigger budget. Just the structural work that should have been done years earlier.
The result:
MVF — Quarter Before vs First Full Quarter After
2.6×
Approval uplift
248 → 650 approvals
-29%
Cost per approval
$572 → $404
1,618
CRM-verified applications
$162 each
Loan Spot — Q3 2020
3,091
CRM-verified applications
$57 each
60 → 21
Campaigns consolidated
across both accounts
$0
New creative spend
No bigger budget. Just structure.
Duration: Results from the first full quarter after the rebuild.
Sunday Drive
Three live auctions. 50%+ sold under the hammer. An $8M catalogue at Ayrburn. Full-stack campaign delivery from consignment to close.
- Facebook, Instagram and Google video and image ad campaigns for consignment (attracting sellers)
- Facebook and Google video and image ad campaigns for every individual auction listing (attracting buyers)
- Consignment and sales catalogues — designed and produced
- Print ads across industry magazines
- Email campaigns to buyer and seller databases
- Event collateral including a fully wrapped show trailer (see Portfolio)
The result:
Repco Beach Hop Live Auction 2025
The 25th-anniversary auction — described by organisers as a “record-breaking” year. Majority of inventory sold on auction day, with remaining vehicles moved to the Sunday Drive marquee for post-auction sales through Sunday evening. High sell-through rate with strong live engagement from the ~100,000 festival crowd.
Repco Beach Hop Live Auction 2026
Continued the momentum. Drew one of the largest crowds of the festival. Sunday Drive credited the campaign for achieving “exceptional results” for their sellers. Same sales pattern: strong live clearance on the day, with a secondary wave of private treaty sales in the 24–48 hours following the event.
Ayrburn Classic 2026 (Arrowtown, 21 February)
A curated catalogue of 50 rare, collectible, and high-performance vehicles valued at approximately $8 million. Part of a three-day festival at Ayrburn Estate showcasing 500+ vehicles including a featured display of 60 Ferraris.
- 50% of the catalogue (25 vehicles) sold live on auction night
- Additional deals closed in the 24–48 hours following the event
- Notable results under the hammer:
- 1963 Porsche 356 SC – $359,000
- 1968 Mercedes-Benz SL Pagoda – $270,000
- 2017 McLaren 570S Spider – $186,000
- 1961 Chevrolet Corvette – $160,000
- 1950 Ford F100 (No Reserve) – $102,000
Record
Breaking
Majority of inventory sold on auction day, with post-auction sales continuing through Sunday evening
Beach Hop 2025Exceptional
Results
One of the largest crowds of the festival. Strong live clearance with private treaty sales in the 24–48 hours after
Beach Hop 2026~$8M
Catalogue value across 50 curated lots. 50% sold live under the hammer on auction night
Ayrburn Classic 2026Notable Sales — Ayrburn Classic 2026
Duration: Ongoing partnership across three major auction events (2025–2026), with consignment and listing campaigns running continuously between events.
Swimming Pool Kits Direct
The context:
Swimming Pool Kits Direct sells DIY fibreglass pool kits to Australian homeowners – cutting out the pool company middleman and saving buyers up to $30K. The product is compelling, but the marketing was underperforming. Quote requests were low, costs were high, and there was no system behind the ads to nurture leads, handle social enquiries, or build organic traffic.
This wasn’t a “fix the ads” engagement. It was a ground-up build – paid media, lead magnets, automation, content strategy, and conversion tools – all designed as one integrated system.
What we built:
Google Ads — The Primary Growth Engine (80% of leads)
- Full account takeover following a structured 90-day transformation framework
- Comprehensive audit: conversion tracking, account structure, bidding strategy, audience integration, waste identification
- Campaign consolidation and restructure — killing underperformers, consolidating data-starved campaigns, fixing Smart Bidding foundations
- Conversion tracking rebuild connecting real business outcomes to bidding decisions
- Smart Bidding migration with proper tCPA targets based on clean data
- Ongoing scaling and optimisation through Q4 peak season
Facebook Ads — Supporting Channel
- Restructured campaigns with direct response creative designed for quote generation, not engagement
- AI-enhanced video ads for social and YouTube
- Designed and launched “The Pool Owners Playbook” — the campaign’s workhorse lead magnet
- Built a Pool Colour Chooser tool inside HubSpot — an interactive conversion asset that doubled as qualified lead capture
- Pool Calculator campaign — the spike engine that drove 181 Facebook quotes in a single month (Dec 2025)
Automation & Nurture
- Email follow-up sequence triggered by lead magnet downloads
- Social media reply follow-up sequence for DM enquiries — systematising a channel most businesses ignore entirely
- HubSpot automation connecting lead capture to nurture workflows
- Content marketing strategy: blogging, social media posting, and 42 new location pages targeting local SEO across Australian metro and regional areas
The results — Google Ads
Google Ads was the primary acquisition channel, driving approximately 80% of total lead volume. Following the full account takeover — audit, restructure, conversion tracking rebuild, and Smart Bidding migration — total monthly contacts grew from approximately 200 to over 1,000 between September and December. Seasonal demand contributed alongside the structural improvements, but the scale of the uplift (~5× in four months) reflects a fundamentally rebuilt acquisition engine, not just a seasonal tailwind.
The results — Facebook
- Quotes: 84 → 238. Up 183% on 14% less monthly spend
- Cost per quote: $13.11 → $3.97. Down 70%
- Campaign consolidation and restructure — killing underperformers, consolidating data-starved campaigns, fixing Smart Bidding foundations
- Peak month (Feb 2026): 332 quotes at $2.53 each — a 295% volume lift at 81% lower cost per quote vs. the starting month
Google Ads — Primary Channel (80% of Leads)
~5×
Monthly contacts
~200 → 1,000+
80%
Of total lead volume
driven by Google Ads
90-Day
Full account takeover
Audit, restructure, tracking rebuild, Smart Bidding
Facebook Ads — Supporting Channel (May 2025 vs March 2026)
+183%
Quote requests
84 → 238 per month
-70%
Cost per quote
$13.11 → $3.97
332
Peak month quotes (Feb 2026)
at $2.53 each
Duration: 11 months (May 2025 – March 2026). Account continues to run.