Show Me What to Fix First →
Show Me What to Fix First →
Untapped Profits
Untapped Profits
The Agency Problem

Category: The Agency Problem

Your agency isn't underperforming because you hired the wrong one. It's underperforming because of how agencies are built — retainers that reward activity over outcomes, account managers who translate rather than execute, and five specialists optimising five corners of a business none of them can see whole. These pieces take apart the structure: why proposals are engineered to win signatures rather than results, what "weekly optimisations" actually look like inside an account, and why hiring a full-service agency doesn't solve a problem that's structural rather than personal. Written from 19 years inside the industry, including the parts agencies would rather you didn't ask about.
social media agencies battleground

Your Invoices Say $12,000. Fragmented Marketing Costs $25,000.

Monday morning. Five reports. Five wins.Google: 3.2x ROAS. Meta: record CTR. Email: 40% opens. SEO: rankings up. The blog: traffic doubled.Your P&L hasn’t moved.Nobody in that list is lying. Each one is winning the game they were handed. Five games don’t add up to one...
marketing consolidation

The End of the Marketing Agency Model

Last quarter, a mid-sized ecommerce brand discovered that their Facebook agency and their Google agency were targeting the same 40,000 people with the same offer through two different channels. Both agencies reported “strong reach.” Neither knew the other existed. The...
Split illustration contrasting a tidy survey form with checkboxes for Price, Features, and Brand against a dark 2 AM browser search for "why is my competitor suddenly everywhere" — representing the gap between what customers say and what they actually feel.

Your Customers Already Told You Why They Buy. Your Agencies Aren’t Listening.

The survey came back clean. “Price” ranked first. “Features” second. “Brand reputation” third. Neat. Tidy. Useless.Now picture the same week from the other side. Your best customer is awake at 2 AM, and what they are typing into Google has nothing...
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