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Media Buying

Category: Media Buying

Row of identical Swiss Army knives each with only one blade open, next to a single knife with multiple different tools extended
March 4, 2024
by Bruce MarjoribanksMedia Buying0 Comments

You Haven’t Tested 20 Ads. You’ve Tested 2 Ads 10 Different Ways.

Three ads. One pool company. All running to the same calculator page.Ad 1: “Design Your Dream Pool — Get an Instant Price Estimate” Ad 2: “Find Out How Much Your Pool Will Cost — Try Our Free Calculator” Ad 3: “Get Your Pool Price in Under 60 Seconds —...
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