AI & Marketing Archives - Page 5 of 5

Category: AI & Marketing

AI didn't make marketing cheaper. It made the gap between people who can direct it and people who can only prompt it enormous. These pieces cover what actually changed: why one person with the right systems now replaces work that took five vendors, why AI-generated ads all look identical and what a specification does that a prompt can't, and how buying decisions increasingly get made inside ChatGPT before anyone opens Google. Practical rather than speculative — what to build, what to stop paying for, and where the leverage genuinely sits now that the tooling is available to everyone.

Three illustrated judge benches side by side, each with a different symbol above it — a speech bubble, an open book, and a play button — while a single small business stands before all three, representing how AI search platforms evaluate trustworthiness using completely different criteria.

February 28, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

The Platforms Don’t Agree on Who’s Trustworthy (and That’s Your Opportunity)

Three judges. Same defendant. Completely different case files.That’s what happened when Seer Interactive tested which websites ChatGPT, Perplexity, and Google’s AI Mode actually cite when answering the same types of questions. The overlap? Just 11% of domains appeared in...

Open handmade wooden toolbox containing both traditional carpentry tools and modern marketing channel icons, representing integrated marketing capability.

February 27, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

What a Dead Carpenter’s Toolbox Taught Me About Marketing

The toolbox weighed somewhere between eighty and a hundred and twenty pounds. It was handmade — dark wooden slats bound together by tiny nails and strips of brass, with big latches that looked like they belonged on a giant’s lunchbox. Inside the lid, a silk lining with...

The B+ Trap illustrated — individual agency reports each showing positive metrics that hide the true cost of fragmented marketing when viewed together

February 26, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

The B+ Trap: Why “Pretty Good” Marketing Help Is the Most Dangerous Thing You Can Buy Right Now

The invoice said $4,200. Three agencies. One for Google Ads, one for Meta, one handling email. Each doing respectable work. Open rates looked fine. Click-through rates were in range. Reports arrived on time with green arrows pointing up.The business was bleeding $6,000 a month and...

Split comparison of two animated characters — one with high-quality rendering and one with visibly cheaper animation, illustrating the quality gap in AI marketing output

February 25, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

Your AI Marketing Has a CGI Problem

When The Ice Age Adventures of Buck Wild dropped in 2022, audiences knew something was wrong before the first joke landed. The original voice actors were gone. The animation looked cheaper — flatter, stiffer, like someone had traced the characters from memory instead of building them...

Split-screen laptop on a small business owner's desk — left side shows conflicting ad platform numbers, right side shows a unified analytics dashboard, representing the shift from fragmented measurement to AI-powered clarity.

February 24, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

AI Just Gave Your $5K Ad Budget a Fortune 500 Analytics Team

The analytics that cost Fortune 500s six figures? AI just put them in your price range. Two dashboards. Two completely different stories.Google says last month’s campaign drove 47 conversions. Meta says it drove 52. Combined,...

A cockpit command centre with dozens of instruments and screens surrounding a single empty chair — some gauges active, others dark with warning lights — representing the many marketing skills one person needs to monitor for a funnel to work.

February 23, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

The 22 Skills Nobody Told You Marketing Actually Requires

A man walks onto a building site with a hammer in one hand and a saw in the other. He looks at the pile of timber. He looks at the blueprint for a three-bedroom house. He starts swinging.Two weeks later, he’s standing in front of something that vaguely resembles a wall. No...

February 11, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

Everyone Got the Vibe Marketing Stack. Nobody Got What Actually Matters.

Fifty pieces of content in an hour. That was the pitch, and it was true.A marketer I know—let’s call her Priya—wired up the full stack in late 2025. Claude for copy. Midjourney for visuals. n8n orchestrating the entire workflow. She described the desired emotional tone for a...

X-ray view revealing hidden faults and broken connections inside a machine, representing a marketing diagnostic exposing invisible problems beneath the surface.

September 1, 2023

by Bruce MarjoribanksAI & Marketing0 Comments

The 4-Question Diagnostic That Exposes Where Your Marketing Is Bleeding Money

Last year a client slid a spreadsheet across the table. Seven columns. Four agencies. Google Ads, Meta, SEO, content, YouTube pre-roll, a LinkedIn campaign someone started in March and forgot about by April. Monthly spend: $11,000. Revenue attributable to marketing: he had no idea.He...