AI & Marketing Archives - Untapped Profits

Category: AI & Marketing

AI didn't make marketing cheaper. It made the gap between people who can direct it and people who can only prompt it enormous. These pieces cover what actually changed: why one person with the right systems now replaces work that took five vendors, why AI-generated ads all look identical and what a specification does that a prompt can't, and how buying decisions increasingly get made inside ChatGPT before anyone opens Google. Practical rather than speculative — what to build, what to stop paying for, and where the leverage genuinely sits now that the tooling is available to everyone.

A conductor seen from behind directing an orchestra he isn't playing in

June 13, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

Your Marketing Conductor Can’t Hear the Flat Note

The baton comes down. The orchestra swells. Somewhere in the second violins, a string slips flat — just enough to make a trained ear wince. The conductor doesn’t flinch. His arms keep carving the air, elegant and certain, because he has never once played a violin. He...

A narrowboat waiting before a closed timber lock gate on a countryside canal at golden hour.

June 6, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

Stop Automating Across Phases. Start Automating Inside Them.

Imagine the agent ran all night. By 7am it’s produced forty video variants – captions burned in, three hooks each, every aspect ratio sorted for every placement. Polished. Fast. Genuinely impressive work.And all forty are built on an angle you’d have killed in ten...

An AI chat window with three names casts a shadow shaped like a Google search bar, showing the search happens downstream of the decision.

June 4, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

By the Time They Google Your Name, the Decision’s Already Made

She’s at the kitchen table at 9:40 on a Tuesday night. Laptop open, a cup of tea going cold beside it. Self-employed, three years of messy tax returns, a deposit she’s scraped together one quarter at a time, and a bank that’s already said no twice. She doesn’t...

Field of identical billboards under flat grey light, one turned to catch warm sun

May 24, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

The Prompt Problem: Why Your AI-Generated Ads Look Like Everyone Else’s

A marketer types a sentence into ChatGPT. Write me five Facebook ad variations for my pool business – make them punchy and conversion-focused.Six seconds later, five ads appear. They are grammatically perfect. They use power words. One has an emoji. The marketer scans them,...

A single-page document on a desk with four hyphenated acronyms — T-I-F Sequence, C-V-A Sequencing, R-P-C Sequencing, V-C-A Sequencing — circled in red marker, with a magnifying glass resting over one of them.

May 23, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

Four Tells of Manufactured Authority: How I Used AI to Audit a “Prospecting Expert” in Sixty Seconds

There were four mnemonics in the article. T-I-F Sequence. C-V-A Sequencing. R-P-C Sequencing. V-C-A Sequencing. Capital letters, hyphens, and the word Sequence doing the heavy lifting of making generic ideas sound like proprietary engineering.None of them were.T-I-F was AIDA wearing...

Dramatic chiaroscuro still life, a single warm spotlight falling on a small unfinished blueprint or blank pedestal in the foreground, a dense and detailed valuable structure sitting unlit in soft shadow just outside the light, dark muted surroundings, photorealistic, high contrast, no people, 1200x630, cinematic lighting.

May 23, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

The advice nobody gives successful business owners

He was twelve minutes into pitching me the new vertical.A commercial fit-out firm doing roughly $4M a year, mostly office and retail refurbishments in a state capital. The owner had spent the last six months scoping a move into healthcare fit-outs – clinics, allied health...

A pristine, empty principal's office in warm prestige lighting — high-backed chair, brass nameplate, untouched desk — with a cramped row of junior staff working under cold fluorescent light visible through the doorway behind it.

May 23, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

A 1928 Ad Set Three Disciplines For Agency Work. AI Made Them Non-Negotiable.

The line ran across the bottom of every Lennen & Mitchell ad in 1928: An Advertising Agency in Which the Principals Do the Work. That single sentence sold the agency for the better part of half a century.In 1972 the agency filed the biggest bankruptcy in advertising history....

Rows of identical grey people stretch to the horizon with a single one in bold colour, illustrating distinction against averaged sameness.

May 21, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

Scale Is an Averaging Machine

Why the race to "more" produces faster mediocrity in every category where judgment decides the result On page 11 of a sales letter that has nothing to do with you, a copywriter with 65 years behind him admits something most technology...

A senior editor at a comparison or review site reviewing an analytics dashboard that shows rising content reads driven by AI platform referrers while affiliate revenue trends downward.

May 20, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

Comparison Sites Existed Because Buying Was Hard. Buyer Agents Just Made It Easy.

The senior editor refreshed the dashboard one more time. Her team had spent eight months on the savings-account guide. Three months on the home-loan comparison. The reads were up. The reads were way up. The clickthroughs were not. The referrer breakdown explained the gap: ChatGPT,...

A quiet car dealership lot at dusk, full of cars but empty of people, illustrating a business that buyer agents have bypassed.

May 20, 2026

by Bruce MarjoribanksAI & Marketing0 Comments

Buyer Agents Don’t Compress Funnels. They Audit Them.

The Toyota dealership in Brookvale had its first lot-quiet Tuesday in eleven years. Not a single walk-in. The salespeople refreshed their CRMs and watched the inventory dashboard. Cars were still selling – just not through them. Buyers had asked their agents for “a...