A client told me six months ago he was redesigning his website. I asked whether he had briefed the designer on his offer, his audience, his conversion goals. He said the designer “handles all that.”I did not hear from him again until last month.The new site looked...

“I don’t advertise. I don’t do any marketing.”You can hear the pride when they say it. That slight lift at the end, the way they lean back in the chair. It’s not a confession — it’s a flex. A quiet declaration that their work is so good, their...

Two hundred and twenty-three people filled in a contact form on a pool company’s website in December and then heard nothing for a week. They had spent weeks on the research: comparing shell sizes, reading installation guides, measuring backyards on a Saturday morning. Then they...

Jay Abraham spent $3.45 to sell a $3 jar of arthritis cream.Read that again. He paid more in advertising than the product sold for. Every single unit shipped at a loss. His accountant probably needed a drink. His competitors probably thought he’d lost his mind.He lost 93 cents...

Last year a client slid a spreadsheet across the table. Seven columns. Four agencies. Google Ads, Meta, SEO, content, YouTube pre-roll, a LinkedIn campaign someone started in March and forgot about by April. Monthly spend: $11,000. Revenue attributable to marketing: he had no idea.He...