AI & Marketing Archives - Untapped Profits

Category: AI & Marketing

AI didn't make marketing cheaper. It made the gap between people who can direct it and people who can only prompt it enormous. These pieces cover what actually changed: why one person with the right systems now replaces work that took five vendors, why AI-generated ads all look identical and what a specification does that a prompt can't, and how buying decisions increasingly get made inside ChatGPT before anyone opens Google. Practical rather than speculative — what to build, what to stop paying for, and where the leverage genuinely sits now that the tooling is available to everyone.

A single sealed envelope on a dark desk in low side-light

12 Reasons to Hire an AI-Powered Generalist Instead of an Agency of Specialists

The invoice arrives on the first of the month. Same tidy PDF, same familiar total. It lists deliverables: campaign management, creative production, monthly reporting, strategy sessions. What it doesn’t list is what most of the money actually buys: the account manager who...

A lone game cartridge standing upright on a dark desk in low side-light

Whose Brain Is Your Ad Spend Training?

In November 2024, an Australian direct-response agency called King Kong launched an AI. By the agency’s own description, Kong was trained on the best-performing ad copy and creative from more than $200 million in ad spend. Ads in seconds. Better than 99% of copywriters, so the...

A conductor seen from behind directing an orchestra he isn't playing in

Your Marketing Conductor Can’t Hear the Flat Note

The baton comes down. The orchestra swells. Somewhere in the second violins, a string slips flat — just enough to make a trained ear wince. The conductor doesn’t flinch. His arms keep carving the air, elegant and certain, because he has never once played a violin. He...

A narrowboat waiting before a closed timber lock gate on a countryside canal at golden hour.

Stop Automating Across Phases. Start Automating Inside Them.

Imagine the agent ran all night. By 7am it’s produced forty video variants – captions burned in, three hooks each, every aspect ratio sorted for every placement. Polished. Fast. Genuinely impressive work.And all forty are built on an angle you’d have killed in ten...

An AI chat window with three names casts a shadow shaped like a Google search bar, showing the search happens downstream of the decision.

By the Time They Google Your Name, the Decision’s Already Made

She’s at the kitchen table at 9:40 on a Tuesday night. Laptop open, a cup of tea going cold beside it. Self-employed, three years of messy tax returns, a deposit she’s scraped together one quarter at a time, and a bank that’s already said no twice. She doesn’t...

Field of identical billboards under flat grey light, one turned to catch warm sun

The Prompt Problem: Why Your AI-Generated Ads Look Like Everyone Else’s

A marketer types a sentence into ChatGPT. Write me five Facebook ad variations for my pool business – make them punchy and conversion-focused.Six seconds later, five ads appear. They are grammatically perfect. They use power words. One has an emoji. The marketer scans them,...

A single-page document on a desk with four hyphenated acronyms — T-I-F Sequence, C-V-A Sequencing, R-P-C Sequencing, V-C-A Sequencing — circled in red marker, with a magnifying glass resting over one of them.

Four Tells of Manufactured Authority: How I Audited a Prospecting Framework in Sixty Seconds

There were four mnemonics in the article. Three letters each, hyphenated, capitalised, with the word Sequence bolted on the end. Capital letters and hyphens doing the heavy lifting of making generic ideas sound like proprietary engineering.None of them were.One was AIDA wearing a...

Dramatic chiaroscuro still life, a single warm spotlight falling on a small unfinished blueprint or blank pedestal in the foreground, a dense and detailed valuable structure sitting unlit in soft shadow just outside the light, dark muted surroundings, photorealistic, high contrast, no people, 1200x630, cinematic lighting.

The advice nobody gives successful business owners

He was twelve minutes into pitching me the new vertical.A commercial fit-out firm doing roughly $4M a year, mostly office and retail refurbishments in a state capital. The owner had spent the last six months scoping a move into healthcare fit-outs. Clinics, allied health suites,...

A pristine, empty principal's office in warm prestige lighting — high-backed chair, brass nameplate, untouched desk — with a cramped row of junior staff working under cold fluorescent light visible through the doorway behind it.

A 1928 Ad Set Three Disciplines For Agency Work. AI Made Them Non-Negotiable.

The line ran across the bottom of every Lennen & Mitchell ad in 1928: An Advertising Agency in Which the Principals Do the Work. That single sentence sold the agency for the better part of half a century.In 1972 the agency filed the biggest bankruptcy in advertising history....

Rows of identical grey people stretch to the horizon with a single one in bold colour, illustrating distinction against averaged sameness.

Scale Is an Averaging Machine

Why the race to "more" produces faster mediocrity in every category where judgment decides the result On page 11 of a sales letter that has nothing to do with you, a copywriter with 65 years behind him admits something most technology...