In November 2024, an Australian direct-response agency called King Kong launched an AI. By the agency’s own description, Kong was trained on the best-performing ad copy and creative from more than $200 million in ad spend. Ads in seconds. Better than 99% of copywriters, so the...

Black background. White gothic type. A skull. No can, no water, not even the word “drink,” and you knew whose ad it was before your thumb finished the flick.A count of the Meta Ad Library on 8 August 2026 returned 377 live Liquid Death ads worldwide. Pull it today and the...

“A creative strategist is just a copywriter with a LinkedIn-friendly title.”You’ve either said that or thought it. And you’re half right.The notification lands on a Tuesday morning. Someone you’ve worked with for years has a new role. Same face in the...

A marketer types a sentence into ChatGPT. Write me five Facebook ad variations for my pool business – make them punchy and conversion-focused.Six seconds later, five ads appear. They are grammatically perfect. They use power words. One has an emoji. The marketer scans them,...

The slide deck came with a diagram.Boxes connected to boxes. Arrows looping back on themselves. Labels like “Orchestration Layer” and “Memory Module” and “AI Decision Engine.” It took up the whole screen. The consultant clicked through it slowly,...

Neatness rejects involvement. Three words from a direct mail creative director more than fifty years ago, and what the platform data since then does and does not support. The production company sent the final cut on a Tuesday....

The campaign cost $47,000 to produce and six weeks to build. The creative brief was tight, the concept was strong, the video looked genuinely cinematic. The agency presented it on a Friday afternoon with slides that used words like “brand story” and “emotional...

Charles Prince had high expectations. The full-color circular looked magnificent — luscious photographs of leather sofas, professionally printed on slick paper, mailed to homes across Nashville. His new leather gallery sat front and center in the store, prime position just inside the...

“We know what it takes to be a Tiger.”“In business people are good together.”“Hello.”Walk through any international airport terminal and you are surrounded by millions of dollars of advertising that says nothing at all. Enormous backlit panels....

The analytics that cost Fortune 500s six figures? AI just put them in your price range. Two dashboards. Two completely different stories. Then your email platform makes it three.Google says last month’s campaign drove 47...