Book Agency Waste Audit
Book Agency Waste Audit
Untapped Profits
Untapped Profits

Dispatches for Explorers

Hard lessons on agency waste, AI-powered systems, and smarter strategic growth.
A plain handheld radio held in one hand against a dark background — the same object that became 250,000 Pocket CBs once someone found the right concept for it.

You’re Not Marketing Your Product. You’re Marketing Its Description.

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A theatrical spotlight illuminates a small business storefront, representing the idea of engineering a press-worthy moment rather than waiting to be discovered.

Stop Waiting to Be Discovered. Here’s How to Engineer the Press Moment That Makes Coverage Inevitable.

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A single water droplet strikes a dark surface, sending concentric rings expanding outward — representing how one small press placement ripples upward through larger and larger media outlets.

The Honest Version of a Dishonest PR Strategy

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Split screen showing two ads on the same phone: a polished, colour-graded brand video with a cost per result of $87 on the left, and a slightly off-centre talking-head phone video with a cost per result of $11 on the right

Your Best-Looking Ad Is Probably Your Worst Performer

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A hand holding a phone mid-scroll, thumb frozen on a piece of content — capturing the precise moment between stopping someone and losing them again

You Stopped Them. Then You Lost Them.

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A laptop screen showing a Google review reply box with a half-written defensive response and a cursor hovering over the delete key

What a 1920s Gangster Taught Me About Google Reviews

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Two fishermen side by side — one casting a wide net into empty open water, the other dropping a single line into a clearly visible school of fish below the surface.

Your Marketing Is Working. For Your Competitors.

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A closed front door photographed from low angle in near-darkness. A thin line of warm golden light seeps underneath it — vivid, insistent, impossible to ignore. The door is shut. The light was always there.

Sam Jones Didn’t Buy an Encyclopedia

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Bold graphic illustration: a mouse in sharp black silhouette, body angled forward in unmistakable desire, locked onto a wedge of vivid yellow cheese. A dotted trail arc connects mouse to cheese — the path of pre-existing motivation. The cheese glows. The mouse was already coming. No brand required.

You Cannot Motivate Anyone. (That’s the Most Useful Thing You’ll Read This Year.)

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