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Untapped Profits
Untapped Profits

Dispatches for Explorers

Hard lessons on agency waste, AI-powered systems, and smarter strategic growth.
A real apple next to a wax apple with a bite taken out revealing its hollow interior — both appear identical at first glance

The Skill Stack Changed. Most People Missed How.

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An uncleared restaurant table in the foreground, cluttered with plates, glasses and napkins, with a queue of patient diners waiting in the blurred background — a scene of quiet operational failure.

The crusty table problem: why your best metric might be eating your business

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Overhead photograph of identical mass-produced white coffee cups arranged in a grid, with a single handmade ceramic cup breaking the pattern — representing the distinctiveness AI homogenisation tends to strip away.

The Most Dangerous AI User in Your Business

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Five seasoning bottles pouring simultaneously onto a single chicken breast, illustrating how multiple cultural trends applied at once drown the core product.

The Trend Is The Seasoning, Not The Meal

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Person mid-explanation at a working whiteboard with rough diagrams, showing a client how something works rather than selling them on it

The real reason your best clients don’t come back

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Split image of the same phone showing two outcomes — a dark screen with missed calls on the left and a lit screen with returned calls on the right

He Called 100 CEOs and 10 Called Back. Then He Changed One Thing.

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Split illustration of a suburban home. Left side shows a pristine house with a tiny sticker in the window. Right side shows the same house overwhelmed by an enormous, poorly lettered DRIVE CAREFULLY sign covering the front yard.

The Ugly Sign Experiment: How a 3-Inch Sticker Made 76% of People Say Yes to Anything

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Woman sitting on couch at night scrolling through her phone, looking uncertain — illustrating how economic uncertainty affects buyer behaviour and consumer hesitation

Why Uncertain Buyers Don’t Respond to Better Marketing (And What They Do Respond To)

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llustration of a monk's writing desk with manuscript and candle; the monk's shadow on the wall is shaped like a person at a laptop

You’re Living Through a Renaissance. You Just Don’t Know It Yet.

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