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Untapped Profits
Untapped Profits

Dispatches for Explorers

Hard lessons on agency waste, AI-powered systems, and smarter strategic growth.
A hand holding a phone mid-scroll, thumb frozen on a piece of content — capturing the precise moment between stopping someone and losing them again

You Stopped Them. Then You Lost Them.

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A laptop screen showing a Google review reply box with a half-written defensive response and a cursor hovering over the delete key

What a 1920s Gangster Taught Me About Google Reviews

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Two fishermen side by side — one casting a wide net into empty open water, the other dropping a single line into a clearly visible school of fish below the surface.

Your Marketing Is Working. For Your Competitors.

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A closed front door photographed from low angle in near-darkness. A thin line of warm golden light seeps underneath it — vivid, insistent, impossible to ignore. The door is shut. The light was always there.

Sam Jones Didn’t Buy an Encyclopedia

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Bold graphic illustration: a mouse in sharp black silhouette, body angled forward in unmistakable desire, locked onto a wedge of vivid yellow cheese. A dotted trail arc connects mouse to cheese — the path of pre-existing motivation. The cheese glows. The mouse was already coming. No brand required.

You Cannot Motivate Anyone. (That’s the Most Useful Thing You’ll Read This Year.)

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Extreme close-up of a single vintage pressure gauge

The Brand vs. Performance Debate Will Never Be Solved — And That’s the Point

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A business owner at a desk reviewing a marketing report, expression unreadable — numbers look good on the page but something isn't adding up.

The AI Era Has Split Marketing Into Two Jobs. Most Businesses Are Buying the Wrong One

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Overhead view of a handwritten sheet of music notation mid-phrase, with one note circled in pencil. A graphite pencil rests across the lower third of the page. The image represents the discipline of stopping at the exact moment of error — the core of deliberate practice.

Playing. Not Practicing.

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A man standing inside an industrial space, observing the details of the process around him — illustrating the idea of finding the story already present inside a business.

Stop Trying to Be Different. Just Be the First to Say What You Do.

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